Case Study: Living Direct Saves Time and Money Through Vendor Network

"The first part of the integration process with most providers is always the hardest," says Drew Leakey, vice president of marketing and business development at Living Direct. "The LINK program has managed to cut out the first several steps 
[of integration]."

Time Equals 
Incremental Cost
Living Direct launched ratings and reviews on its site in June after working with LINK member Bazaarvoice. Living Direct believes giving consumers all the tools necessary to complete a purchase — including the opportunity to read reviews from their peers, as well as submit their own — is vital in today's ultracompetitive online marketplace. The retailer's improved conversion rates have already proved the tool's value.