Lists: Ten Things to Consider About Consumer Prospect Databases

So this is potentially pushing list brokers to change some of the ways they’re working with clients when these databases become ways to support acquisition work, she added.

9. Approvals: Consider mailing who, what and when, when renting out a prospect database. This is important, because the list renter could otherwise be mailing your hot list before you get a chance to. “The question is, once you move into a prospect database as a contributor, do you reserve the right to approve when they can mail your names? Open up other areas of discussion,” she advised.