![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2014/04/Paul_Miller.jpg&w=51&h=51&c=true)
By
Paul Miller
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
7. Contracts/agreements: In factoring these into the equation, consider that usage terms can force change on the list renter-owner relationship, Gray noted. In determining a list rental price, consider fair market value and payment structure, as well as industry-recognized broker commissions.
8. Net name agreements: Take into consideration varying levels of list rental agreements and tracking requirements, such as gross, net, net-net, exchanges and additional costs for added data. Also, consider the impact on list rental revenue when marketers are out of your market.
0 Comments
View Comments
- Companies:
- Direct Marketing Association
- Experian
- People:
- Caryn Gray
- Paul Miller
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2014/04/Paul_Miller.jpg&w=51&h=51&c=true)
Related Content
Comments