Lists: Ten Things to Consider About Consumer Prospect Databases

5. Eliminating duplicates: “Unlike list processing services,” she said, “we don’t eliminate duplicates in a database.” Because of that, she noted, it’s important to combine and aggregate instances of the same individuals or households in these databases.

6. Hosting data: Question whether or not to send your data to a competitor to host. Determine whether you should seek to avoid such redundant processes and costs as hardware, staff, data management, and software licenses and access. Above all else, take into consideration if you have the need to outsource your customer database as well.