Lists: Ten Things to Consider About Consumer Prospect Databases

4. House file match: Gray pointed out that list rentals now match to the whole house file instead of simply “house file selects.” She also pointed to the need to define “inactives” when determining whether to interact with inactive customers. Other factors to consider in house file matching include interaction with deEper select names on rentals and such data management variance considerations as who performs National Change of Address and other address updates.