Lists: Ten Things to Consider About Consumer Prospect Databases
Certainly all mailers want to improve their new customer acquisition performance. And in a session during the DM Days New York conference last week, Caryn Gray, Experian’s senior business & strategy consultant, outlined 10 key factors for mailers to consider when working with consumer prospect databases:
- Companies:
- Direct Marketing Association
- Experian
- People:
- Caryn Gray
- Paul Miller
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