Lists & Media
Consumer
Direct Media Credit Base
The 153 million names on this file have been compiled from multiple sources, including the Internet and national demographic files. This database consists of data from a proprietary credit-scoring model called Credit Score Analysis in conjunction with demographic, psychographic and ethnic data.
The base list price is $85/M. Direct Media, (203) 532-1000, www.directmedia.com.
Affluent African American MOBs
The more than 1.5 million 12-month mail order buyers on this file are affluent African-Americans with an average household income of $50,000 or more. Selects include lifestyle interests, household income, geography, children by age, length of residence, gender, homeowner and marital status.
The base list price is $75/M. The Big Lists, (201) 750-3222, www.thebiglists.com.
M Culture Children Donors
The more than 3.1 million individuals on this file have made a donation to a children’s cause in the past 12 months. This file comprises donors to such causes as food for starving children, children’s hospitals, big brother/big sister programs, child sponsorship programs and programs for underprivileged children.
The base list price is $75/M. VentureDirect Worldwide, (212) 655-5154, www.venturedirect.com.
Business
Professional Photographer
The 42,730 individuals on this file are subscribers to Professional Photographer magazine and members of Professional Photographers of America. These readers are photographers and decision makers in portrait and commercial studios, and managers of photo departments. Eighty-two percent of these subscribers are male.
The base list price is $125/M. TriMax Direct, (651) 292-0165, www.trimaxdirect.com.
Licensed Professionals at E-mail and Postal Addresses
Eighty percent of the more than 1.3 million state-licensed professionals by specialty in this file can be reached at their home addresses. These names are selectable by profession, cable TV subscribers, donors, dwelling type, home value, music interest, mail order buyers, pet owners and more.
The base list price is $90/M for postal and $180/M for e-mail. Beach List Direct, (615) 356-1100, www.beachlistdirect.com.
Insert Media
Collections Etc. PIP
Users of this program can place their inserts in some of the 5.7 million packages that go out annually from Collections Etc., which offers products such as home decor items, household solutions, outdoor and garden decor, decorative giftware, and other items. These mostly female buyers spend an average of $50 and have an average age of 52.
The base insert price is $60/M. Millard Group, (603) 924-9262, www.millard.com.
BuyBeauty.com PIP
With this program you can place your insert in some of the 81,000 packages that go out annually from BuyBeauty.com. These mostly women buyers spend nearly $100 on average on personal care products, including makeup, skin-care items, fragrances, etc. The maximum number of inserts is five.
The base insert price is $60/M. Leon Henry Inc., (914) 285-3456, www.leonhenryinc.com.
