Lists & Media
CONSUMER
The Green Thumb Ladies Masterfile
The more than 10 million women on this file all are self-reported serious gardeners. They are mail order buyers who might be interested in offers for gardening publications; seeds, bulbs and nursery stock; herbs; gardening tools and accessories. The base list price is $75/M. The Big Lists, (201) 750-3222, www.thebiglists.com.
Williams-Sonoma — Families with Children
The more than 1.2 million buyers on this file have purchased from either the Pottery Barn, Pottery Barn Kids, PB Teen, Pottery Barn Bed & Bath, West Elm, Williams-Sonoma Home or Williams-Sonoma catalogs. These are upscale catalog, Internet and retail buyers of high-end home furnishings and accessories. Seventy-seven percent are female. The average unit of sale is $175. The base list price is $115/M. Specialists Marketing Services, (201) 865-5800, www.specialistsms.com.
Bird & Big Game Masterfile
The 7.6 million avid hunters on this file live for their hobby. They have an average income of $67,000 and an average age of 48. They generally spend their money on guns, ammunition, apparel and outdoor gear. Selects include multiple license holders, sportsmen who travel and environmental donors. The base list price is $75/M. Midwest Direct Marketing, (913) 686-2220, www.midwestdm.com.
Bass & Walleye Boats
Bass & Walleye Boats is a magazine dedicated exclusively to freshwater fishing boat owners. The 21,061 active subscribers are serious anglers and boat owners who paid an average of $12.97 for a subscription. Editorial content includes performance upgrades, maintenance how-tos, product reviews and buyers guides. The base list price is $95/M. Names and Addresses, (847) 465-1500, www.nai.biz.
The Lifestyle Selector
The Lifestyle Selector is a comprehensive database of self-reported consumer information. The more than 50 million individuals on this file have responded to consumer surveys and/or filled out product registration cards after they completed a purchase. Selects include gender, adult/child age, marital status, income, credit cards used, length of residence, home/dwelling type, education and more. The base list price is $70/M. Equifax Marketing Services, (800) 466-5897, www.equifaxmarketing services.com.
BYOB (Be Your Own Boss) Business Opportunity Seekers
The 644,216 individuals on this file have indicated interest in substituting or supplementing their incomes through work-at-home business opportunities. Sixty-nine percent are male. The average age is 39, and the average income is $53,000. The base list price is $85/M. Teramedia, (407) 420-1108, www.teramedia.com.
California State Parks Foundation
Reach 76,271 members of the California State Parks Foundation, an independent, nonprofit membership organization dedicated to preserving and enhancing California’s state parks, who’ve paid a membership fee of $40. The foundation works to improve and expand park programs and facilities, with special emphasis on environmental education, diversity, volunteerism and stewardship. Most of the names on this file live in California, and exchanges are limited to the state. The base list price is $85/M. Pacific Lists, (415) 945-9450, www.pacificlists.com.
BUSINESS
TAXPRO
Reach 187,848 tax professionals who are knowledgeable in tax preparation as sole practitioners or employed by large tax preparation firms. This file is comprised of practicing accountants, tax return preparers, CPAs, lawyers, enrolled agents and electronic filers of tax and information returns. The base list price is $85/M. Direct Media, (203) 532-1000, www.directmedia.com.
All American Farmers
The more than 1.4 million farming professionals on this file have received subventions from the government, helping them to develop a long-term and profitable environment. They are selectable by acreage, livestock and type of cultivated crop, as well as by state, SCF, job title, sales volume, ethnicity and ZIP code. The base list price is $80/M. Walter Karl, (845) 620-0700, www.walterkarl.com.
The Harvey Group’s Home Builders & Construction DB
This file is comprised of 58,065 active home builders and speciality and general contractors in the U.S. and Canada. The Harvey Group built the file as a lead-generation tool for those interested in reaching key executives in the construction trades. The base list price is $100/M. Aggressive List Management, (847) 304-4030, www.aggressivelist.com.
Certified ALC Financial Planners Database
The 74,340 individuals on this file are professional or prospective financial planners and advisors. They must stay current with tax laws and insurance programs, and generally need financial software, publications and seminars. Seventy-nine percent are male. The base list price is $85/M. ALC, (609) 580-2800, www.alcdata.com.
Pilots
The 552,412 individuals on this file are airline transport pilots, privately licensed pilots, commercial and student pilots, as well as control tower operators, flight engineers and navigators. The base list price is $65/M. Dunhill International List Co., (561) 998-7800, www.dunhills.com.
Hazardous Material and Pollution Professionals List
The 54,647 individuals on this file have direct responsibility over hazardous material handling and pollution control standards. They subscribe to Pal Publications and work at medium to large plants, utilities and commercial facilities in such industries as metal and metal fabrication, petro-chemical, printing and publishing, and electronics. The base list price runs the renter $110/M. The Information Refinery, (800) 529-9020, www.theinformationrefinery.com.
Entrepreneurial Magazine List
The 557,509 professionals and business owners on this file seek solutions for both their established and growing businesses, and subscribe to Entrepreneur magazine to help them do so. Readers have a median age of 39 and an average income of $187,607. The base list price is $115/M. Worldata, (800) 331-8102, www.worldata.com.
The information in this section is garnered from the datacards for the individual lists mentioned. They’re included here at the editor’s discretion. To have your list reviewed for possible inclusion, forward a copy to Mavis Linnemann, mlinnemann@napco.com, or fax to (215) 238-5270.
