Lists & Media

Bird & Big Game Masterfile

The 7.6 million avid hunters on this file live for their hobby. They have an average income of $67,000 and an average age of 48. They generally spend their money on guns, ammunition, apparel and outdoor gear. Selects include multiple license holders, sportsmen who travel and environmental donors. The base list price is $75/M. Midwest Direct Marketing, (913) 686-2220, www.midwestdm.com.