Lists & Media
Design Toscano
This file comprises 196,977 24-month buyers of replica European sculptures, architectural artifacts, hand-carved furniture, suits of armor, garden sculptures, jewelry, angel-themed items, framed art and other gifts from Design Toscano. The buyers in this catalog’s file have an average age of 40 and an average household income of $75,000. The file is selectable by product category purchased and amount of purchase.
The base list price is $115/M. Belardi/Ostroy ALC, (212) 924-1300, www.belardiostroyalc.com.
Epiclear
Epiclear is an all-natural, acne treatment product. The list consists of 52,729 buyers. The average unit of sale is $40.
The base list price is $105/M. Impulse Media, (203) 825-4656, www.rmidirect.com.
Harris Seeds
Harris Seeds’ 21,760 12-month buyers have purchased gardening products such as seeds (vegetable and/or flower), seed starting supplies, greenhouses, perennial bulbs and garden care products. These green thumbs typically are homeowners. Sixty-four percent are men. The average unit of sale is $40.
The base list price is $95/M. Names and Addresses, (847) 465-1500, www.nai.biz.
Small Biz Owners at Home
The Home/Work Small Business Owners at Home file is comprised of 845,254 entrepreneurs — small business owners who have purchased business-related goods and services, or responded to targeted business offers. Typically, these businesses staff five or fewer employees and actively operate a business outside of the home. This file is gleaned from Home/Work, a source for multichannel/consumer business information. Selects include ethnicity, confirmed buyer and opt-in e-mail.
The base list price is $85/M. Teramedia, (407) 420-1108, www.teramedia.com.
Pharmaceutical/Medical
Espicom Pharmaceutical/Medical is a worldwide file comprised of 14,699 strategic planners, business development officers, corporate intelligence researchers, mergers and acquisitions specialists, sales and marketing executives, consultants, and other senior executives in more than 130 countries. They have purchased information products from Espicom Business Intelligence, an independent provider in the medical devices and pharmaceuticals markets. Subscriptions to this information hub run $70 to $4,000.
The base list price is $325/M. GreatLists.com, (800) 296-0888.
Underground Infrastructure
Underground Infrastructure is a professional journal focused on everything underground. It offers its 19,493 subscribers information on innovative technology, successful management practices and news in public finance for water, sanitary and storm sewers, gas electric, fiber optics and cable. Selects include title, industry and activities (e.g., consulting, infrastructure security systems, storm water collection).
The base list price is $125/M. The Information Refinery, (800) 529-9020, www.inforefinery.com.
Human Events Newspaper
Human Events, a national Conservative weekly newspaper, covers politics, government, political campaigns and current legislation. This ride-along program will appear on approximately 2.9 million doorsteps belonging to well-educated conservatives. They have an average age of 55 and have spent an average of $75 for their subscriptions.
The base price is $60/M. Leon Henry Inc., (914) 285-3456, www.leon
henryinc.com.
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The information in this section is garnered from the datacards for the individual lists mentioned. They’re included here at the editors’ discretion. To have your list reviewed for possible inclusion, forward a copy of the datacard to: Kendra Clayton, kclayton@napco.com, or fax to (215) 238-5270.
