List Rentals: What’s Negotiable? What’s Not?

• Running charges and enhancement fees. Some mailers even are trying to knock these costs down, and these charges have traditionally been non-negotiable. In some cases, a mailer may be successful here, but such concessions may depend on how much business the mailer is doing with a particular list owner, Mayhew explains. But, she adds, if it’s a “hot, new-to-market file, the chances of negotiation on these points are nil.”