List Rentals: What’s Negotiable? What’s Not?

• Selections. “Select caps are negotiable,” says Mayhew, “and that’s a good thing for catalog mailers wanting to test different types of files than they’ve mailed previously.” Noting that in most cases, base rates are fixed, she adds, “But you may be able to get some of the selection charges waived. This is important, because select charges can really add up when you must use a lot of selects to make a list work for you.”