Prospecting: Teach an Old Trade New (and Not so New) Tricks

Prospecting Online

Working: Three- and four-word paid search terms. The term “long tail” may suffer from overexposure, but it’s true that many catalogers are able to tap efficiently into these very specific but less frequently searched terms.

Since major retailers and manufacturers tend to overlook them, hyperspecific terms often are a bargain. If you don’t have thousands of terms on each of the major search engines, you may be leaving money on the table.