Prospecting: Teach an Old Trade New (and Not so New) Tricks

List Rental, Merge/Purge

Working: Using outside names to help “prospect” in your housefile. A nice byproduct of renting names is the ability to “mark” your database with outside list information. It makes excellent fodder for housefile modeling.

Working: Negotiating with co-op databases. If you mail to a lot of names, you may be in a position to negotiate “off rate card.” The greater the portion of your business with any one player, the better the deal the co-op is likely to offer.