Prospecting: Teach an Old Trade New (and Not so New) Tricks
What Works Today and What Doesn’t
By
Shari Altman
and Mark Lee
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Mark Lee is president of The Mark Lee Group LLC., a Charlottesville, Va.-based catalog consulting firm. Previously, he was vice president of sales and marketing for International Auto Parts and senior vice president of marketing at Crutchfield. You can reach him at (434) 825-9739 or mark@themarkleegroup.com.
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