Prospecting: Teach an Old Trade New (and Not so New) Tricks

Finally, I’m excited about our participation in [co-op database] ALEXA, as a relatively new prospecting tool. When it reaches critical mass, overlaying ALEXA RFM and demographic data onto list-specific selections should prove valuable.

Shari Altman is president of Altman Dedicated Direct, a direct marketing consultancy specializing in acquisition, continuity, DRTV and loyalty marketing. You can reach her at (336) 969-9538 or saltman@altmandedicateddirect.com.