Prospecting: Teach an Old Trade New (and Not so New) Tricks

CS: What else is working for you today?
JF: Lots of co-mailing — and as a multi-title mailer, we’ve been doing it for 14 years. We’re also doing more versioning, often with different page counts, to optimize the offer made to each segment. We’re very cautious with promotions, though, given the potential for lower lifetime value.