Prospecting: Teach an Old Trade New (and Not so New) Tricks

Jon Fleischman, CEO of multi-title cataloger Potpourri Group, shares his expertise on the company’s prospecting strategies. Potpourri mails Catalog Favorites, NorthStyle, Expressions, The Stitchery, Nature’s Jewelry, The Pyramid Collection, In The Company of Dogs, Back in the Saddle, Serengeti, Young Explorers and Whatever Works.