Prospecting: Teach an Old Trade New (and Not so New) Tricks

“To cut through the clutter today,” Callahan says, “a catalog request ad should offer something more, such as a free ‘how-to’ booklet, a discount off the first order or a free gift. Catalogers now are picking up on the kinds of tactics that continuity marketers have used for years.”

Prospecting at Potpourri Group