Prospecting: Teach an Old Trade New (and Not so New) Tricks

Cushman’s Fruit Co. successfully uses alternative media in prospecting, including newspaper ads and freestanding inserts. Cushman’s Director of Marketing Eileen Schlagenhaft shares, “Space works well for us; we’ve developed a very strong ad for our flagship product, Cushman HoneyBells.”

Cushman’s ad contains a strong headline that captures curiosity and attention. What’s more, it’s a compelling, fun story about how Ed Cushman discovered HoneyBells. Combine that with a strong offer of limited supply, and you have a good call to action.