Prospecting: Teach an Old Trade New (and Not so New) Tricks
What Works Today and What Doesn’t
By
Shari Altman
and Mark Lee
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Imagine copying the names of doctors and lawyers from the phone book and mailing them a crude, black-and-white catalog. John Figi, founder of gift food cataloger Figi’s, did just this —and was rewarded with a response in excess of 10 percent! That was in the 1940s, when Americans were starved for retail options.
0 Comments
View Comments
Related Content
Comments