Limited by Medicare Laws, AOS Finds Alternative Means for Prospecting

Judi Boc, director of marketing for AOS’ parent company, MMS, A Medical Supply Co., says Medicare guidelines restrict AOS from paying nurses for referrals. So, the cataloger relies on the nurses’ goodwill.

AOS makes most of its contacts with nurses at conferences, such as the national conference for the Wound, Ostomy and Continence Nurses Society, the United Ostomy Associations of America conference and the American Association of Diabetes Educators.