Limited by Medicare Laws, AOS Finds Alternative Means for Prospecting

The AOS home products catalog is in a tough position when it comes to prospecting for new customers. Why? Half of its business comes from Medicare recipients, and the federal government has strict parameters on how and when it can procure lists.

“It makes it difficult to drum up new business,” explains Lisa Juenger, former operations manager for AOS catalog. “Medicare has very stringent guidelines, and we have to follow them to the nth degree.”