Lillian Vernon’s mail order business has grown from a black-and-white space ad to nine catalogs

By Alicia Orr , Editor In Chief and Catalog Success

Green adds, “We have a team of buyers that logs a lot of miles in far-off places like China, Italy and India looking for good products that can be produced at a low cost.” The company also sources products domestically, by going to trade shows and show rooms.

“Our mission is helping our customers live better for less.” And that means, “Finding that unique merchandise that has value,” explains Green. The catalogs’ price points are mostly in the $9.98 to $29.98 range. “We try to keep them under $30, with exceptions of course,” he says.