Lillian Vernon’s mail order business has grown from a black-and-white space ad to nine catalogs

By Alicia Orr , Editor In Chief and Catalog Success

• 90 percent female
• 75 percent married
• 40 percent have children at home
• $62,000 average income
• 47 years median age

source: The Millard Group data card

Lillian Vernon customers may look like a pretty homogeneous group, but Green notes its Web customers are a slightly younger, slightly more male demographic. “It’s not a big difference, but [it] was enough of one for us to note. They’re more in line with our Lilly’s Kids demographic.”