Lillian Vernon’s mail order business has grown from a black-and-white space ad to nine catalogs

By Alicia Orr , Editor In Chief and Catalog Success

Accomplishing this feat means first knowing who the company’s customers are and what products they want.

Married with Children

More than 3 million people bought from Lillian Vernon’s catalogs in the past 12 months, according to Green. Take a look at the composition of Lillian Vernon’s mail-order buyer file, and you’ll find a group largely made up of married women with children.