Lillian Vernon’s mail order business has grown from a black-and-white space ad to nine catalogs

By Alicia Orr , Editor In Chief and Catalog Success

“We will have a business-to-business section on the new Web site this year. Though we’ve never had a separate b-to-b catalog, Lillian Vernon has been wholesaling to business customers for years and marketing at events like the premium and incentive trade shows.”