Lillian Vernon’s mail order business has grown from a black-and-white space ad to nine catalogs

By Alicia Orr , Editor In Chief and Catalog Success

Q. What plans are ahead for the company?
A. “As we celebrate our 50th Anniversary this year, our company is proud of its reputation as a multi-channel retailer that markets its products via catalogs, outlet stores, business-to-business and on the Internet. ... We plan to continue investing in new technology that will enhance our consumer Web site so we can accelerate the growth of our Internet business.