Lillian Vernon’s mail order business has grown from a black-and-white space ad to nine catalogs

By Alicia Orr , Editor In Chief and Catalog Success

Q. What is your biggest creative challenge?
A. “Our greatest creative challenge is producing visually compelling and exciting catalogs that stand out in our customers’ overcrowded mailboxes. With 10,000 catalog titles competing for consumer dollars, not only does each edition feature unique and interesting products, it must compel the customer artistically so they’ll open the catalog and order.”