Lillian Vernon: Merchandising Maven
Lillian Vernon’s mail order business has grown from a black-and-white space ad to nine catalogs
By
Alicia Orr
, Editor In Chief
and Catalog Success
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Kevin Green, president of Lillian Vernon Corp., has a background in marketing and merchandising—most recently as the executive vice president at Lillian Vernon overseeing those areas—as well as past experience at Doubleday Books and Music and Better Homes & Gardens Book Clubs. He is working to move the company forward in new directions while maintaining focus on the mission of “helping our customers live better for less.”
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Alicia Orr
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