Lillian Vernon’s mail order business has grown from a black-and-white space ad to nine catalogs

By Alicia Orr , Editor In Chief and Catalog Success

Q. Why do you offer so many personalized items and how is your personalization handled?
A. “Our company trademark is free personalization. When I began my business in 1951, I offered a personalized handbag and belt. Today, Lillian Vernon has one of the largest in-house personalization departments in the direct marketing industry. Our customers have come to rely on us for a wide variety of personalized products.”