Lillian Vernon’s mail order business has grown from a black-and-white space ad to nine catalogs

By Alicia Orr , Editor In Chief and Catalog Success

“If a product sells well it will remain in our catalogs indefinitely. Some of our standard favorites like personalized pencils and a children’s dress-up trunk were introduced decades ago and are still strong sellers today. If a product does not do well, we take it out of the catalogs as quickly as possible.”