Lillian Vernon’s mail order business has grown from a black-and-white space ad to nine catalogs

By Alicia Orr , Editor In Chief and Catalog Success

Of course, look for the continued growth of the company’s product line as thousands more unique items grace the pages of Lillian Vernon’s catalogs in the years to come.

In Her Own Words: An Interview with Lillian Vernon

As the mail order business founded by Lillian Vernon celebrates its 50th anniversary this year, we asked the legendary catalog entrepreneur to share some thoughts on where her company has been, where it is today, and where it’s headed.