Lillian Vernon’s mail order business has grown from a black-and-white space ad to nine catalogs

By Alicia Orr , Editor In Chief and Catalog Success

Finally, licensing is another promising opportunity that is being pursued since the Lillian Vernon brand is so well known. Explains Green, “The Lillian Vernon name is a powerful brand that we’re looking to leverage with partnerships, such as a line of jewelry or hosiery. We also have added product extensions that make sense, such as our own bulbs and horticulture line in our Gardening catalog.”