Lillian Vernon’s mail order business has grown from a black-and-white space ad to nine catalogs

By Alicia Orr , Editor In Chief and Catalog Success

Another goal for the future, according to Vernon, is to “advance our stake in the Internet so we can attract a new generation of Lillian Vernon customers who will remain loyal over a lifetime. From a practical standpoint, we would like to persuade more customers to order online to reduce the inevitable increase of postage and printing costs.”