Lillian Vernon’s mail order business has grown from a black-and-white space ad to nine catalogs

By Alicia Orr , Editor In Chief and Catalog Success

Today, Lillian Vernon Corp. mails more than 166 million catalogs in 33 editions each year. Its stable of nine titles includes its flagship Lillian Vernon, Sales & Bargains, Favorites, plus five spin-offs—Lilly’s Kids, Lillian Vernon Gardening, Neat Ideas, Christmas Memories, Personalized Gifts—and one acquisition: Rue de France.