Lillian Vernon’s mail order business has grown from a black-and-white space ad to nine catalogs

By Alicia Orr , Editor In Chief and Catalog Success

The company started selling its products via the Internet back in 1995 on America Online. In 2000, Lillian Vernon launched a new Web site at www.lillianvernon.com, and the company now has six full-time staff members devoted to the Web. Enhancements to the site are in the works, and a major upgrade and relaunch is planned for September.