Lillian Vernon’s mail order business has grown from a black-and-white space ad to nine catalogs

By Alicia Orr , Editor In Chief and Catalog Success

In keeping with recent industry trends, the cataloger has begun to use digital photography for its product shots. Digital images, Green says, make quality control easier. “You have fewer processes getting in between the photograph and the printed product,” he says. “We’re also moving toward more digital photography to cut costs.”