Lillian Vernon’s mail order business has grown from a black-and-white space ad to nine catalogs

By Alicia Orr , Editor In Chief and Catalog Success

To ensure quality shots, a stylist and production coordinator arrange and attend all photography shoots with freelance photographers. Photography is handled in the studios or on location outside. Throughout the production process, the creative department also works very closely with the company’s printers. “We always send a production person on press for print runs,” notes Vernon.