Lillian Vernon’s mail order business has grown from a black-and-white space ad to nine catalogs

By Alicia Orr , Editor In Chief and Catalog Success

Merchandise-driven Creative

At Lillian Vernon, most of the catalog creative process is handled in-house by a staff from the creative, merchandising, brand and marketing departments—though the company occasionally uses freelance talent during peak periods. Typically, it takes about four months to take a catalog from creative through production and into the mail.