Cataloger Spotlight: Lillian Vernon

1. Reduce overhead. By closing the White Plains, N.Y., office, Lillian Vernon cut its overhead by 25 percent. In addition to the cost savings, Muoio says that bringing marketing and merchandising together with the rest of the catalog’s operations has produced a 40 percent increase in productivity.

“The processes of the entire enterprise are better served by having a highly collaborative group in the same building functioning on a daily basis,” he says. “We can monitor the pulse of the business better this way.”