Cataloger Spotlight: Lillian Vernon
Slumping Staple Figures Out How to Grow Again
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Matt Griffin
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Now the company has all but removed itself from Westchester, as Muoio moved the company’s headquarters to be closer to Lillian Vernon’s Virginia Beach, Va., fulfillment center where the rent is considerably less.
Below are other key changes the company has made over the past year, what their effect has been on the bottom line and key tips other catalogers can take away:
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