Cataloger Spotlight: Lillian Vernon

Muoio and his team have implemented several key profitable initiatives since last May.

One of the most frequently told catalog success stories, Lillian Vernon launched the company in 1951 in the kitchen of her Mount Vernon, N.Y., apartment with a small space ad in Seventeen magazine for a personalized handbag and belt. As her company grew, it became too big for its headquarters and wound up moving to other high-rent districts in New York’s Westchester County; first Rye, then later White Plains.