Lillian Vernon Catalog Company Sold

Zelnick told reporters he intends to expand and improve the operation significantly, in part by signing a distribution deal with a home-shopping provider such as HSN or QVC, and by furthering the cataloger’s e-commerce initiatives.

For more than 50 years, Lillian Vernon sat at the helm of the catalog company, which she started on her kitchen table. Her two sons worked for the company, but one left to pursue a career in politics, and Hochberg did not want to take over.