Likes on Facebook Decline Post-Holiday Season for Some Retailers

Other retailers that bucked the trend and saw continued growth in their number of Facebook fans post-holiday were Bass Pro Shops (21 percent increase), Cabela's (20 percent), Pottery Barn (89 percent), Gymboree (7 percent), Williams-Sonoma (49 percent), Bebe (27 percent), Banana Republic (11 percent) and Bed Bath & Beyond (252 percent). On the flip side, Kohl’s, TJ Maxx, Lowe’s, Walgreens and J.Crew all saw their fan base top off following the holidays.