Likes on Facebook Decline Post-Holiday Season for Some Retailers

New York & Company, Ann Taylor and Lane Bryant are among several specialty apparel brands that have launched social media campaigns around the spring fashion season to great results. New York & Company saw its liker base nearly triple in two months post-holiday season, with help from a promotion that offered daily gift card prizes. It's current number of followers (as of press time) stands at 292,792, which represents a 207 percent increase. Ann Taylor saw an 81 percent increase and Lane Bryant a 31 percent increase over the two-month period.