Likes on Facebook Decline Post-Holiday Season for Some Retailers

Wal-Mart is also an exception to the decline in growth of likers. With all the drama that Wal-Mart has been involved with lately (e.g., the gender bias lawsuit, labor and environmental issues), the retailer took to Facebook and Twitter to address customers’ concerns. This move has helped the company add over 1 million new Facebook likers and 15,000 Twitter followers since January. Gap saw similar social media success when its logo controversy cropped up in October of last year.