Likes on Facebook Decline Post-Holiday Season for Some Retailers

The holiday season brings with it a flurry of promotions, special deals and exclusive offers, most likely the main reason for the burst of growth seen last year during Black Friday, Cyber Monday and the following weeks. Offering less deals post-holiday could be a reason for declining growth.

For example, during the holidays Macy's Clothing Store promoted special events via its Facebook page; offered free shipping, coupons, gift guides and exclusive sneak-peeks for Black Friday; and partnered with the Make-A-Wish Foundation to donate funds to the charity. This activity helped the company realize a 26 percent lift in "likers."