Special Report: Paper
Get fit to print: Lightening paper weight is trickier than it seems
Some sacrifices have to be made in print image as lower quality paper stocks replace better and heavier paper, Wilson notes. “If those trade-offs don’t negatively affect the financial results for the catalog client, then everyone wins.”
Carolyn Heinze is a freelance writer/editor based in Vancouver, B.C., Canada. You can reach her at carolynheinze.blogspot.com.
- Companies:
- Bowater Inc.
- Quebecor World Direct
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