Special Report: Paper

Before committing to a full-blown change in paper quality, Wilson encourages catalogers to conduct test runs at the end of regular runs. This way they can determine how far they can go in downgrading paper quality while still achieving maximum returns.

Rather than changing anything, Wilson suggests adding it onto an existing run on the end “as long as the press doesn’t have to go through a major setup change. Then see how it performs.” The printer will know what can be done with various paper stocks to create the best possible printed image.